About Us
This platform was created by Ariel Yaar and Nati Lazar to connect electronic component buyers with verified suppliers in a thoughtful and practical way.
We believe modern component sourcing should be transparent, efficient, and designed around real supply chain needs—helping engineers and procurement teams find what they need without the usual friction.
Our goal is to build technology that supports meaningful buyer–supplier connections while remaining reliable, transparent, and grounded in real-world use.
Built by builders
Ariel Yaar
Co-Founder & CEO
Ariel has a deep background in system architecture, AI-driven platforms, and product engineering. He focuses on building clean abstractions, scalable systems, and turning complex ideas into robust, production-grade solutions that hold up under real-world demands.
Nati Lazar
Co-Founder & CTO
Nati is an Electronic Engineer with over 25 years of experience in board design, component selection, and hardware integration. He helps transform technical concepts into reliable, production-ready electronic systems through careful engineering, smart component choices, and efficient integration strategies.
Together, we combine technical depth with strong product intuition to build systems that are both powerful and usable.
Why we built this
We've spent years working on and with electronic component marketplaces and supply chain platforms. Through that experience, we developed a clear view of what effective sourcing technology should look like.
We believe modern component marketplaces must be able to:
- Perform reliably under real usage
- Adapt to diverse workflows and buyer needs
- Remain transparent and controllable
This platform is our answer to that belief.
What guides our design
This platform is built to be:
Robust by default
Engineered with correctness, security, and scale in mind.
Flexible
Designed to adapt to real workflows rather than forcing rigid structures.
Transparent
No unnecessary black boxes—systems should be understandable and reasoned about.
Built for professionals
For people who care how things work, not just that they work.
Our philosophy
We believe:
- Good software respects its users.
- Simplicity is something you earn through careful design.
- Long-term maintainability matters more than short-term gains.
Every technical and product decision we make flows from these principles.
The road ahead
This platform is not a one-off project—it's a foundation.
We are committed to evolving it thoughtfully, listening closely to users, and continuing to build with the same care and standards we expect from the tools we rely on ourselves.
If you're here, chances are you value quality, clarity, and systems that don't fight you.
So do we.